In the 65rd episode of Burning Platform, we host Duncan Chapple, Co-Director of the Analyst Observatory at the U of Edinburgh.
He presents a summary of their 20th annual Analyst Value Survey. It is a fascinating discussion of how the influencer space keeps evolving.
We cover dramatic shifts in technology buying centers – verticalization and the impact of the pandemic, the growth of Asia/Pac, shadow IT and the fragmented landscape of advisers they turn to – traditional firms like Gartner, advisory firms like Everest, the Big 4, peer review sites like G2.
We discuss the changing role of the Analyst Relations functions in vendors and the likely move away from somewhat static, formulaic approach to market research to more scenario based planning.
We discuss several other topics – using analyst firms for influence v intelligence, the perception of analyst independence and the value of their content and market research.
The session ran long but we could have easily gone much longer. As an example we did not touch much on the impact of strategy consulting firms like McKinsey and BCG especially in complex digital transformations , and the advice, blogs and videos a small firm like mine brings to this landscape.
Burning Platform: Acronyms, Buzzwords and Customer Realities
In the 56th episode of Burning Platform, we host Jon Reed, a co-founder of Diginomica.
He is a fellow Enterprise Irregular who blogs and videocasts on enterprise trends. One of his most popular, regular features is Enterprise Hits and Misses. He is incisive, snarky, funny all at once.
We start off dissecting a Gartner slide from their recent Symposium, a list of 12 of what they call "Top Strategic Technology Trends for 2022" like Hyperautomation. We use that as a launching pad for a discussion on what we think customers are looking for after the turmoil of the last 18 months. Jon makes a great point - he wishes he could see Gartner's hype cycle around each of their 12 trends.
We discuss the need for application/business process vision in addition to architectural evolution, and the need for OT (operational technology, especially industry specific) in addition to an IT focus.
We also discuss virtual events in the industry. Jon has been particularly forceful in pushing for an evolution in that format.
We also bring into the conversation a fellow analyst, Ray Wang and his new book, Digital Giants. Ray had presented about it in the Analyst Cam series here.
It is a peek into conversations that us market watchers often have when we are away from tech vendors and buyers. Actually both of us are pretty well behaved - we can be far snarkier when there is no camera in sight:)
November 06, 2021 in Burning Platform, Industry analysts (Gartner, Forrester, AMR, others), Industry Commentary | Permalink | Comments (0)