Clint Eastwood, who is now 93. explained to singer Toby Keith his attitude towards aging - “I just get up every morning and go out. And I don’t let the old man in.”
Toby turned the words into a hit song for Clint’s movie The Mule
“Ask yourself how old would you be If you didn't know the day you were born”
I am a spring chicken compared to Clint but I thought long and hard about those words when I signed up for another 5 years at Deal Architect.
But honestly, I am even more impressed with Clint's wide body of work. He could have typecast himself as Monco in spaghetti Westerns or Dirty Harry but he also played Jonathan Hemlock, Red Stovall, Robert Kincaid and countless other roles. Importantly he has produced, directed, written songs, is a pilot, plays lots of golf and has played several civic roles.
I live in fear of becoming predictable. Like him I try to keep the old man out. Even more I try to keep the boring man out.
Every year, I look at new research areas and push vendors and customers to keep expanding their horizons. Other analysts focus on categories like ERP and CRM, we look at much broader, macro trends and their impact on technology markets.
As I discussed with Brian Sommer here and here we are researching 6 major areas - AI, verticals, reglobalization, accelerating customer base migration, broader automation to create much more productive ‘super workers’ and energy trends
We have long had a guiding principle. Make sure our personal voice is only a small fraction of our delivered materials. Do lots of primary research and quote lots of other smart people. And be unafraid to share what you find even if it is not the popular opinion
Our deliverables come in the form of books, blogs, videos, podcasts, slides, Instagram galleries and in person consultations. Lots of our stuff is delivered only to clients and not shared widely. But plenty is - see hundreds of our 2023 entries on Burning Platform, Analyst Cam , Instagram galleries and our YouTube channel
Next year we hope to introduce even more delivery formats. You will hear of them in the next quarter.
I like to say it is the most exciting time ever to be alive. Let’s experience more of it and focus on all the positives around us. And definitely keep the boring, cynical man out.
Happy holidays and here’s to a very productive and un-boring 2024!
Burning Platform 108: New Frontiers for Enterprise Applications – Part 2
For the 107th and 108th episode of Burning Platform we hosted Brian Sommer of Techventive.
In Episode 107 he presented on 3 recurring themes he is hearing from customers and vendors - War for Talent, ESG and AI. For my turn in this episode I provide a 25 year retrospective of cloud applications and describe massive untapped opportunities as we Re-globalize, as Industries morph dramatically and customer base migrations scream to be turbocharged
Re-Globalization
Starts around 1.52 in video below
I tackle lots of idle talk around de-globalization, de-dollarisation and de-industrialization of Germany. I discuss how MNCs are rapidly churning their country portfolios. How several vibrant new economies are the new “Tigers”. How static software vendor functionality and global presence increasingly shows them stuck in the “Old World”
Brian explains that global expansion is expensive in the traditional software sales model. The reality is hyperscalers continue to lead the way with massive global investments and a new class of software vendors is more adept at digital channels and will support the changing globe far more effectively
New Industry Landscapes
Starts around 16.50
I discuss how the pace of industries converging and morphing has increased given all the economic shocks of the last few years. Lots of vertical edge applications have become viable and now a new wave of AI use cases is coming which will leverage industry specific operational data.
Brian believes SIs are better positioned for verticals with their account control and large investment mindsets. He says most applications vendors love to enhance their platforms with new waves of technologies. They actually find developing new applications boring; He could well be right.
I believe a new wave of vertical application vendors will emerge. And customers will increasingly build v buy such applications. The reality is one way or another there are major market chunks waiting to be won or lost. Well-designed vertical applications have shown themselves to be very sticky with revenue streams stretching decades.
Customer Base Migrations
Starts around 30.50
I present the depressing graphic that customer bases have migrated at a very slow pace and we have ended up with a “reverse shark fin”
Brian explains that is fairly common tendency with laggards in most customer bell curves. I counter that many vendors have unusually large 50 to 80% of their customers on very old versions. Even the risks of not being in audit compliance or projecting a negative recruiting profile have not motivated them to migrate.
It’s time to leverage GenAI, RPA, accelerators, conversion factories and other automation to dramatically lower the time, cost and risk of such migrations
Every one of the three opportunities I present is massive. However, it will take a fair amount of focus and investment. Who will step up? The next few years should see a lot of churn and chaos. Or if you see the glass as half full, lots of new opportunities
December 05, 2023 in Burning Platform, Global and Vertical extensions, Globalization and Technology, Industry Commentary | Permalink | Comments (0)