Burning Platform: Raising the Bar for Analyst Summits with Truly Zoho

In the 83nd episode of Burning Platform, we host Sandy Lo and Pooja Mittal in the marketing team of Zoho and they talk about the elaborate planning and logistics it took to host the Truly Zoho analyst event in Chennai and Tenkasi in India.

You have likely read perspectives from several analysts including Brian Sommer, Jeremy Cox, Ankita Singh, Thomas Wieberneit and seen videos from Paul Greenberg and Brent Leary and others. It is not an overstatement to say it was one of the most talked about events in the industry, especially considering only 15 analysts participated.

However, the positive outcomes and experiences took months of planning, which as they say had backups to backup plans and extremely complicated logistics many of which changed on an hourly basis

Here they are summarizing many of the gory details in about half and hour and sharing some of the photos and social media from the event.

Raising the bar for analyst summits does not give it enough credit – they blew the roof off!!