The SAP Business as Unusual book by Thomas Saueressig and Peter Maier was released on December 20. (click on badge on left to link to the Amazon page). The book relies heavily on conversations with SAP, customer, partner, research firm and SAP.iO Foundries startup executives in over 25 countries and on visits to Industry 4.0 and Customer Experience Centers at key SAP global locations.
We ended up with hundreds of hours of videos and 2,500 pages in transcripts, slides and research papers. We plan to showcase a selection of video excerpts for each chapter so readers can get to know the contributors a bit better and get a glimpse at some of the SAP assets described in the book. These are bite sixed excerpts – in most cases less than 5% of the conversations we recorded.
Leading off for Ch. 3 and Megatrend 2 of 8 – Integrated – is Hagen Heubach, head of SAP’s Automotive Industry Business Unit (IBU) at SAP. The chapter includes plenty of his commentary and that from other SAP executives about other forms of mobility of people and goods and those at MHP, Stadtewerk Augsburg and others.
Marcus Willand, a partner at MHP, a consulting firm that is part of Porsche (itself part of Volkswagen), describes how In the last few years, CASE has become a rallying cry for rapid change in the automotive sector. In this framework, vehicles and mobility are connected, autonomous, shared, and electric. He has a fascinating perspective on how global markets are evolving,
Steffen Krautwasser manages SAP’s impressive global fleet of 27,000 cars, 17,000 of which are in Germany. He explained how the fleet is increasingly electrified and how he has been one of the early adopters of the SAP E-Mobility solution.
Isabella von Aspern leads digital transformation at Stadtwerke Augsburg and discusses their mobility offerings for citizens of this Bavarian town. The municipal utility company supplies electricity, natural gas, district heating (the next generation of “steam heating”), and drinking water for 350,000 people, and it has also expanded into the mobility space, pioneering a flat rate mobility package.
Kevin Schock, VP of travel and transportation industries at SAP, has extensive experience in the aviation and railroad sectors and his definition of mobility encompasses many modes (beyond automobiles) of moving people and goods. While Schock focuses on long-distance mobility, his colleague Senta Belay is more focused on urban mobility, for which the single-occupancy automobile has long created the biggest headaches.
The twin of this post with text and graph excerpts is here
