As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series.
This time it is Jake Sorofman, CMO at Visier, a Vancouver, BC based vendor focused on people and broader workplace analytics. The management team traces its lineage to Business Objects and Crystal Reports with ties to the city, both now part of SAP
Jake does a nice job describing their niche in the market and positioning against analytical capabilities of bigger HCM vendors and specialists like Tableau. A telling comment from him is “Only about 15% of employee data lives inside of your HR”
He adds “On average, our customers are integrating data from seven to 12 different systems, where people data lives. We normalize it, we standardize it. And we deliver it as a set of insights to anyone who needs it to make better decisions, whether that's the HR team, HR, business partners, people managers, executive teams. A key differentiator of Visier is that we've prebuilt 2000+ questions and corresponding analytic models to answer these questions.
So this is not a custom build platform, It is very different from what you'd expect from a general purpose, Business Intelligence platform. We are an analytic application that is built around understanding people with 80 to 90% of the questions you'd ever need to ask available out of the box.”
Another use case is customers benchmarking against peers using their database of metrics. They go to market direct and also embedded in the solutions of a few partners.
The slide below shows how SapientInsights rates them against the competition (BTW Stacey Harris, author of the slide, has summarized her annual results in this series – see here
As a CMO (and former marketing analyst at Gartner), he thinks we have been overly focused on the customer and on operations for the last couple of decades. It’s time for focus on human resources. Vinnie Vertical happens to think it is time for industry functionality but he does make an important point.
Very nicely done in about 20 minutes.
