The Business as Unusual book authored by Thomas Saueressig and Peter Maier that we helped interview a wide range of SAP, customer and partner executives for is being released on Amazon in two weeks – see book page at https://amzn.to/3B4g9gk
As I have done for many of my books, I will excerpt in posts over the next few weeks from each of the 10 chapters. I will also profile short segments from the video interviews we conducted to give you a “behind the scenes” feel for the massive effort which ended up in over 2,500 pages of transcripts, presentations and research materials. That was chiseled down to 300 pages “dripping with innovation”
I have described the book as new energy, new medicine, new mobility, new financial instruments, new customer pathways, new supply chains, new business models – and yes, recycled everything using circular economy principles. It's remarkable how many industry sectors and global regions SAP is fluent in.
Let’s start with the Preface from the two authors and their backgrounds. Click on each to enlarge font.
Much more to come.
