The SAP Business as Unusual book by Thomas Saueressig and Peter Maier was released on December 20 (click on badge on left to link to the Amazon page). The book relies heavily on conversations with SAP, customer, partner, research firm and SAP.iO Foundries startup executives in over 25 countries and on visits to Industry 4.0 and Customer Experience Centers at key SAP global locations.
We ended up with hundreds of hours of videos and 2,500 pages in transcripts, slides and research papers. We plan to showcase a selection of video excerpts for each chapter so readers can get to know the contributors a bit better and get a glimpse at some of the SAP assets described in the book. These are bite sixed excerpts – in most cases less than 5% of the conversations we recorded.
Leading off for Ch. 2 and Megatrend 1 of 8 – Everything as a Service - is Tortsen Welte. He wears two hats at SAP. He leads solution management for the aerospace and defense industry, looking at industry trends, focusing on enablement through leadership, and connecting development with the SAP field organization. He also leads a cross-industry team focused on the Everything as a Service megatrend, especially as complex equipment makers are learning to blend hardware, software, spare parts, financing, monitoring, maintenance and other services into coherent solutions with different commercialization models.
The executives from ASG, Tetra Pak, Bain & Co and Capgemini below are quoted extensively in the chapter
Prof. Tim Baines of Advanced Services Group leads off with a history of the servitization trend. Since 2011, ASG has focused on the adoption of servitization and outcome-based business models and is respected globally in both the research community and the industrial community for their work on servitization.
Alejandro Chan of Tetra Pak, the largest food packaging company in the world, provides a perspective on how Circular Economy thinking has become one of the major drivers of the servitization trend
Mark Burton of the strategy firm, Bain & Co summarizes some of the major planning considerations as his clients move to 'as a service' business models
David Lowson of the global outsourcer, Capgemini discusses how servitization has become a major driver for many of his clients to embark on big digital transformation projects and upgrade to S/4HANA
The twin of this post with text and graph excerpts is here
