As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series.
This time it is Sean Nolan, CEO of Blink, which offers mobile access for frontline workers in a variety of verticals – “nurses, refuge collectors, retail staff, hospitality staff, aged care workers, anyone who doesn't sit behind a desk all day, they probably don't have a workplace device, like a laptop or a phone given to them so probably has got personal devices. Most don't have a workplace email address or sort of digital identity necessarily.”
He provides a use case at the UK transit carrier, Stagecoach – where drivers use his app to access Trapeze rostering, GreenRoad telematics and Oracle HCM applications. The more useful the applications. the more engagement of the frontline workers and more chances they will adopt even more digital functionality
I know I am a broken record asking vendors to verticalize but it is heart breaking to hear so many essential workers are in his words “to a large part digitally disconnected from the organization.” His goal is to fix that but giving them access to a variety of relevant applications like training, benefits and even accident and near miss reporting, which he says is one of the more attractive use cases for their software.
Listen to his pitch and applicability in the verticals they are targeting. Nicely done in under 20 minutes. He was introduced to me by Workday Ventures, one of their investors.