As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series.
Zoho announced today its Marketing Plus platform and in prep I had Prashanth “PVK” Krishnaswami, CX Futurist present the “problem definition” and Dilip Nagarajan who heads CX product management do a “light demo”.
The product’s focus is both B2B and B2C mid-market enterprises ideally with less than 200 marketing employees
PVK presents what he calls 4 “existential challenges” CMOs face and Dilip presents features to tackle each of them.
- Visibility in team projects and initiatives
- Shared view of customers
- Collaboration across projects internally and outside agencies and resources
- Accelerating revenues – pipeline visibility, support for campaigns etc.
Sundeep MV, CMO for Techademy, an early adopter, has said this about the platform
"We embraced Zoho Marketing Plus, integrated Zoho CRM, and now we have a full-stack, unified sales and marketing solution wherein every relevant stakeholder in the organization is armed with the data and tools to increase engagement and drive customer experience. Our evangelism, marketing, pre-sales, and sales teams collaborate within a single dashboard on the platform, which houses all of the content and data we use to derive actionable insights and grow the business."
There's more in the press release announcing the solution, but PVK and Dilip cover a lot more group in roughly 40 minutes
