In the 61st episode of Burning Platform, we (again) host Paul Greenberg of The 56 Group, widely recognized as the Godfather of CRM and as co-host of the popular CRM Playaz video show.
In part 1 yesterday we discussed workplaces where we now managing experiences around four generations – Baby Boomers, Gen X, Millennials and Gen Z. As Paul points out, the last two are growing exponentially in influence and purchasing power and expect very different content, media and formats
In part 2 below we discuss how Big Brands like P&G are adjusting to the power of Millennials and Gen Z and to new channels like TikTok.
Paul also provides a sneak preview of the “broadcast network” he is launching with CRM Playaz co-host, Brent Leary.
