As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series.
I have invited SAP to present updates on various verticals as I discussed here
Kicking it off is Paul Smith, Global Industry Principal in their Consumer Products IBU
He presents on the trend of Direct to Consumer, which accelerated significantly during the pandemic. To be able to do so successfully, Consumer Products companies are learning to market directly and differently to a newer, younger consumer and facing up to the challenge of ecommerce and fulfillment of much smaller orders from consumers.
Paul covers a lot of industry trends and SAP's customer DTC journeys.
