Long live long-form content

I have just finished work on my eighth book. Correction - it’s NOT my book. I have narrated it for a visionary tech CEO and his incredibly innovative team. We interviewed over 50 of their customers, partners, executives and industry watchers. You will hear more about the book and the impactful trends they are driving in the next few weeks when they finish the imagery and other production details.  I have also contributed a foreword to a book about automation in SAP world. You will similarly hear more about that shortly.

Every one of these books has been written since Mashable declared ‘How Twitter conquered the world in 2009’. Yes, social media has taken off exponentially in the last decade - and I have contributed thousands of blogs, videos and tweets to the world. But I am here to tell you books continue to be a far better format for storytelling. If you want entertaining, yet logical, content there is nothing like the long, written and graphical form.

The recent project showed me a book can be written in a few weeks, not years. We created the first draft in roughly 3 months. I have used Zoom interviews for previous books, but this time every single conversation (across 12 countries) was digital thanks to Teams and Zoom. The transcripts, by themselves, totaled over 2,500 pages. Then there was plenty of other industry research.

The intensity reminded me books are hard work and authors, editors, transcriptionists, project managers and designers deserve plenty of kudos. My way of saluting is to invite them to my video series. Here are some authors I have profiled in the last few months.

Sabrina Horn: Make it, don't fake it 

Ray Wang: Everybody wants to rule the world 

Ben Pring: Monster 

Robin Gaster: Behemoth - Amazon Rising 

Brad Feld and Ian Hathaway: The Startup Community Way 

Rich Karlgaard: Late Bloomers 

Evangelos Simoudis: Transportation Transformation 

Many more coming. If you are an author or a publisher, happy to consider profiling your upcoming book. And if you have long thought about writing a book, I am here to cheer you on. Please drop me a note.