As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series.
SAP's annual event - Sapphire Now - is usually about drinking from a fire hose. Content for customers across so many industries and global regions, and so many products in the SAP portfolio screaming for attention. This year, the second year where COVID restrictions have precluded travel to Orlando where it is normally held, the event was again virtual. I took a industry viewpoint, especially since a major announcement this year was the verticalization of its RISE initiative for an initial set of 5 sectors - utilities, consumer packaged goods, automotive, industrial machinery and components (IM&C), and retail.
I reviewed hours of video and have excerpted in Part 1 below, from CEO Christian Klein's keynote. He nicely lays out how 2020 turned the world upside down and the impact on most industries. I found fascinating CMO Julia White's interview of Dr. Hasso Plattner, one of the co-founders, who for me is still the "Chief Enterprise Architect" at SAP (for legal reasons, he does not have a formal executive position).
Starting at 9:40, the conversation is partly a history lesson, and partly a "state of the possible" when it comes to business processes facilitated by technology. Let's face it, most vendors, SAP included, have done much better with horizontal, cross-industry processes. Most vertical operational processes are still done by custom applications or by specialist vendors, so it is interesting to hear what may be different going forward.
In Part 2 tomorrow, CMO Julia White will lead off with a nice summary across industries. Next the focus shifts to changing business models - an increasingly common trend as industries morph. It is a discussion with Peter Maier, President of SAP Industries and with executives from Discovery Limited which is a South African-founded financial services firm in healthcare, insurance, banking, and wellness markets. Lots of discussion around outcome based models. Finally, Georg Kube, Global Vice President of the Industrial Machinery & Components vertical drills down into his sector and details the RISE offering there.
