As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series.
Salesforce held an Industries Summit earlier this month. They invited me to an analyst pre-briefing and gave me access to keynotes and sessions across 8 sectors - Communications, Energy and Utilities, Financial Services, Government and Public Sector, Healthcare and Life sciences, Manufacturing, Media, Retail and Consumer Goods.
I have excerpted segments across the sectors and am posting them into three parts.
The part in the video below covers 3 "mega-trends" I heard during the sessions. The first is around sustainability - while the desire for clean energy is affecting every sector, it is especially impactful on utilities. I have excerpted from a conversation with Yves Le Gerald, EVP at Engie, the French multinational electric utility company and Megan Lorenzen, Sustainability Manager at Salesforce. It is nice to hear the perspectives of both a procurer and a producer of energy.
At 13.10, the focus shifts to "servitization" - a growing trend in the industrial sector as product makers get more revenues from services and move to as-a-service, subscription and outcome based business models. It features Thomas Gocke who heads digital business transformation at Koenig and Bauer, the German company that makes printing presses and is very well versed in servitization trends.
At 21.19, focus is on "everything from home" - the impact of working, dining, studying, entertaining at home and the impact on broadband and media. Linda Yaccarino, Chairman of global advertising sales and client partnerships at NBCUniversal has a front row seat watching the massive changes that the pandemic accelerated.
In Part 2, Jujhar Singh, the EVP and GM of Salesforce Industries will lead off with the theme of "industry success from anywhere" as we move into hybrid work and shopping world. Then, there is a demo of a new Salesforce offering for investment bankers. Next, Kristen Jensen of the Utah Governor's Office of Economic Opportunity brings a public sector perspective on change. Finally there are demos relevant for channels in retail and consumer goods covering rebates, incentive management and trade promotions.
In Part 3, Bret Taylor, President and COO of Salesforce will touch on the "digital first" and "transform now" themes in every industry. He also covers industry specific AI and Hyperforce - Salesforce's infrastructure architecture that allows customers to scale rapidly and securely using its public cloud hyperscaler partners. Next is a demo of a local government application - the use case revolves around licensing of a day care facility. We next switch to a telco and the opportunities 5G is opening up. Mallik Rao, CTIO at Telefonica Germany is certainly qualified to describe that. Finally there are two product discussions - one around wealth management aimed at financial services customers and the other on patient appointment aimed at healthcare customers.
While every vendor is talking up "industry clouds", the breadth of vertical processes covered during the Salesforce Summit was truly impressive. I have excerpted only a small fraction of what I saw and heard. You too can sign up and watch the full range of sessions or an industry specific track by registering here
