As we have moved to virtual vendor briefings, I have increasingly been excerpting short segments (with permission from vendors), as part of my Analyst Cam series.
I had a chance to catch up with Alex Atzberger, who I know from his tenure as President of SAP's CX unit. He had joined as CEO of Episerver, a Swedish content and commerce vendor. Last year, they acquired Optimizely founded by ex-Google execs to bring A/B testing and more sophisticated experimentation to the marketing world. Earlier this year, Episerver rebranded itself Optimizely to emphasize continuous optimization as Digital Experiences, recommendation engines and next-best action support have become even more important during pandemic WFH settings.
Alex presents below on the combined capabilities and 9,000 customers - many major brands - and of other acquisitions like InSite which brought commerce capabilities aimed at manufacturers and distributors. We also discuss other digital experience and privacy related regulatory trends.
