As we have moved to virtual vendor briefings, I have increasingly been excerpting short segments (with permission from vendors), as part of my Analyst Cam series.
Today is a huge day for IFS with a major rebranding exercise. Oliver Pilgerstorfer, CMO gave me a sneak preview of the many dimensions of the project. They considered changing the name IFS, but kept it and instead added an energetic new logo, a new typeface, a focus on the tagline of "Moment of Service" (with their growing service management and enterprise asset management/maintenance focus) and a vibrant new shade of purple. They also have a major launch of the IFS Cloud in a couple of weeks
The video below leads off with that "reveal", then with my session with Oliver. In the middle of the interview are high-visibility displays they have at 3 iconic places around the world - Times Square in New York, Shibuya Crossing in Tokyo and Burj Khalifa in Dubai. Piccadilly Circus in London will have the big finale next week.
At the end of the interview is an asset which focuses on the Moment of Service theme.
I have been to each of the 4 display locations in the last few years. With the pandemic curtailing travel, the locales brought back to me "wow" memories - as I am sure it will for many of IFS's global customers.
The whole thing is very tastefully done. I hope IFS sets up a gift store with swag to showcase the new art and colors. I definitely would like a couple of items!
In the meantime, kudos to Oliver and his team. Amazing amount of work - particularly with having to navigate all the quarantine restrictions around the world
