Brian Sommer and I have recorded 12 episodes in this series - see index here. Last couple of weeks, we have had several guests -Rob Kugel of Ventana, Josh Greenbaum of EA Consulting, Bonnie Tinder of Raven Intel, Frank Scavo of Avasant, Dennis Howlett of Diginomica, Cindy Jutras of Mint Jutras, Dave Hofferberth of SPI Research, Holger Mueller of Constellation Research and Bob Ferarri of Supply Chain Matters
This time it is Sabrina Horn of Horn Strategy Consulting. She has been a tech industry pioneer - I called her a "marathoner" in this 2018 interview.
We cover a lot of ground in the video below about what she has seen in tech marketing during the pandemic.
She talks about the initial wave of empathy that guided vendors to focus on customer problem-solving and not come across as "ambulance chasers". We discuss how some vendors still want to pitch what they had in their bag in January, not reflective of how dramatically most markets have changed. We talk about "influence v intelligence" when it comes to industry analysts in changed markets, and whether AR would be better positioned in product development v marketing. We also talk about changed messaging as the whole world has moved to video communication and a much more digital world.
She shares a few details about her upcoming book with a working title of "Make it, Don't fake it". It is part autobiography about her leadership style, and part philosophy about her integrity and "getting to the truth and sticking to it". Should be a fascinating read and timely given some of the crazy expectations we are seeing on Wall Street. I look forward to bringing her back to present on the book in much more detail.
In the meantime, enjoy this really invigorating session.
