As we have moved to virtual vendor briefings, I have increasingly been excerpting short video segments (with permission from vendors), as part of my Analyst Cam series.
Salesforce recently had a Industries Summit where they showcased 12 "industry cloud" tracks. Each track had 8 to 10 customer, partner and product episodes. I attended sessions across most of the tracks.
I am showcasing lightly edited episodes in each of the Cam entries this week. Here are Tuesday's and Wednesday's Each of my videos is about half an hour in length. I have tried to balance industries and geographies across my entries. I gave preference to those which highlighted their handling of the pandemic. Fair warning - what I present is my small sample from a very broad Salesforce portfolio on display during the Summit
Today, it starts with Utilities and Rory Briggs of Centrica Business Solutions. They provide services to utilities across the UK and Ireland, Europe and North America and he discusses complex quotes and proposals to customers
At 10.06, the focus shifts to Insurance and executives from Generali Group in Switzerland. They discuss marketing through a network of agents and related customer data management complexities.
At 22.29, it is Life Sciences. Theresa Zataveski of Merck discusses how they digitally engage through multiple channels with health care providers. I was particularly interested in her comments about digital experiences in Japan and how content in a highly regulated industry has becoming increasingly customized to channels and personalized.
