I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up.
This time it is Tom Brennan, CMO and Dave Stephans, CRO of Rootstock Software.
They describe acrobatics in their customer base. Unionwear pivoted from their headgear and eventwear products to making clear vinyl face shields and reusable gowns. Matouk, a maker of luxury linens, shifted production to making masks. Working with Propel, a PLM/PDM solution also on the Salesforce platform, they describe efforts with public health agencies to help with PPE supply chains. They also describe their efforts with MVM.care which is helping design a "open source" community to build medical ventilators, starting with the hotspot in Italy. They also spend time on how their cloud applications facilitated work from home support and remote implementations.
We also discuss their involvement in the Saleforce Work.com initiative. and growing opportunities in the medical marijuana/CBD market, a vertical where Rootstock has had success - see my note here - and new opportunities which will open up as manufacturing supply chains shift around the world.
At the start, Tom explains his Hemingway lookalike beard. He is referring to his bluefin tuna fishing guest column in my Passion guest series where he had referenced the Old Man and the Sea.
They cover a lot of ground in this 23 minute recording.
