Digital Transformations: Too little, too late?

I find Frank Scavo a great sounding board.  He has a way of simplifying things and pushing back when things are buzzword-y. I have quoted him in several books. He has introduced me to case studies I have profiled in my books and blogs.

I liked his recent post on Digital Transformations, especially the graph on left.

But it reminded me of 2 things.

In The New Polymath, I had invoked Doblin's (a design strategy firm) 10 types of innovations. You could take Scavo's graph and nuance it some more.

However, the key point I want to make is I started to write that book in 2009. It was inspired by innovative people, products and places I had been cataloging on the New Florence blog since 2004.

In 2012, in The New Technology Elite I had bunches of examples of companies making smart products - taking analog products of the past and embedding sensors, software, satellite and mobile support. They had started designing those products years before.

In 2014, I helped Karl-Heinz Streibich wrote The Digital Enterprise. It cataloged a number of companies rethinking their supply chains, their business models. They had been doing it for years.

In 2016, in Silicon Collar I cataloged companies in over 50 work settings changing their business processes with all kinds of automation - robotics, drones, wearables, 3D printing etc etc. They had been doing so for years,

In my latest book, SAP Nation 3.0, I point out the countless missed opportunities at some of our favorite vendors. Markets don't wait. Startups, corporations as in healthtech and healthcare, SIs have been developing solutions they should have 

What's my point?

If you are only now starting to think about digital transformation, you likely are years behind many of your competitors and your peers.

Here is something even more sobering. The solutions you are likely looking at also missed out on working with those pioneering customers. Their SI partners will try to convince you the solutions embody "best practices". No, they don't - the best practices belong to those pioneers.

Which is why I was pleased to see Brian Sommer write his new book Digital with Impact. In my review, I wrote:

"Brian Sommer and I go back a long way and we have consulted with clients on several projects he describes in the book. We are both worried that today's "digital' project is becoming the "re-engineering" project of the 90s. It starts off with the right goals, then many companies just implement off the shelf solutions justifying them or being told by their consultants they embody "best practices in a box". End result in 90s was massively expensive ERP and CRM projects and failures. Companies risk making the same mistake again with similarly poor results. This is where I like Brian's 4 step framework - spend plenty of time looking for digital opportunities (not just move your back office to the cloud) and build your own jigsaw of solutions given the plethora of cloud apps, automation technology, developer platforms and other tools available today. I also like his emphasis about thinking about in terms of a circle. Rinse, repeat - don't view it as a project which is one and done. Finally, he has a slew of exercises you can use to encourage lots of back and forth with colleagues.."

Frank is right when he concludes "each digital journey is different, because every company is different." In addition, as I said at the end of my review of Brian's book

"Its important you scream and debate. Opportunities like this come only every couple of decades - you want to do far better than most companies did with the "re-engineering" wave in the 90s."

You are likely late. But in addition, please do not do too little with your digital transformation project.