I am writing the sequel to SAP Nation to update it for the launch of S/4HANA. I analyze the launch and also delve into the history of next-gen products in enterprise software over two decades to provide some perspective on how S/4 may evolve and how the customer base will react to it.
That I thought would be the bulk of the book.
Actually there is a bigger story. Seemingly out of the woodwork, in reaction to SAP Nation I started hearing from/about many SAP customers. The common thread was "wish you had talked to us when you wrote the book - here is what we (or so and so customer) are doing to optimize our (their) SAP environment"
The fragmentation in the customer application portfolio is not surprising as I had described customers trying “ring-fence with clouds”, “two-tier ERP”, “third party maintenance” “sidecar” and a variety of other strategies. Still I was taken aback to see analysis from Panaya, the tools vendor: "More than 50% of SAP shops have 40+ satellite applications. Of these less than 10 are SAP applications". I accessed analysis of ABAP customizations at 80 major SAP customers by CAST Research Labs has - most of the customizations are sizable, and many high-risk by their benchmarks. Little chance they can be retired or modernized anytime soon.
Then there is the fragmentation in SAP’s own product portfolio. which has exploded with nearly 50 acquisitions in the last decade, many still waiting to be integrated. Mark Hurd, CEO of competitor Oracle has sarcastically commented about that "I guess we could buy a Dairy Queen."
Additionally, there is organic product growth. There are growing number of custom Fiori apps. SAP has released over 50 country-specifically localized SAP All-in-one baseline solutions on the latest SAP HANA enabled enhancement package . BusinessOne, with over 50,000 smaller customers around the world, is not exactly dead. Even BusinessbyDesign (ByD) which has suffered from a series of SAP missteps has been called "alive and kicking". At SapphireNow in May, SAP Digital announced a new set of products including a CRM solution at $ 29 a user a month. SAP announced updates to its Lumira visualization software for growing sensor and other IoT data. It showcased the "Boardroom of the Future" . Over the last few years, 9000 people have been part of SAP Code Jam events in 119 cities around the world! SAP claims 17 million Jam users. Most of these products individually contribute 1-2 % of SAP revenues but keep adding to the sprawl.
Finally, there is significant churn in the partners. There are many newer smaller Fiori and HANA focused consultants. Over 2,000 HANA startups and many new private cloud hosting providers. Application management is morphing as those providers automate and move to as-a-service business models. The acquired companies like SuccessFactors and existing products like Business One are seeing changes in their implementation/reseller channels.
The wide diversity in SAP's portfolio and its customer base is vividly on display in its advertising budget which varies from radio spots aimed at small businesses for the Concur product to SuccessFactors billboards at competitor events to corporate branding at hockey stadiums and in 3 page spreads in the Wall Street Journal.
I am a student of ecosystems so I find all this stuff fascinating. But I would be lying if I told you I understand all the cross-currents these represent. I certainly would not call it “running simple”.
I use an analogy in the book of another country. In a few weeks you will get to see what the state of SAP Nation reminds me of.
An epic time for enterprise technology
Like most, I have watched many a “One more thing” announcement by Steve Jobs. While it made many run out and line up for blocks when Apple introduced that shiny new thing, it inspired the author in me to write about the birth of new products and initiatives. In my books, I have written about how the Boeing 787, Corning’s Gorilla Glass, Facebook’s breakthrough Prineville data center, Lexmark’s striking Genesis printer and how many other products were conceived and launched. It’s invigorating to talk to designers, engineers and marketers about form/factors, UX, manufacturing, packaging, launch nuances.
A frustration of mine has been there has not been major, “moonshot” launches in enterprise world. Lots of tactical announcements and technical releases, but nothing that captured my imagination enough to profile in a long chapter.
Then suddenly, in the last 5 months, I have witnessed three game changing events.
Larry Ellison, this week as Oracle launched 24+ new PaaS and IaaS products, summarized the sea change in the industry “It’s remarkable that we are not competing with IBM and SAP these days. Our new competition is Amazon, Salesforce and Workday. Microsoft is the only traditional competitor we see”. Even more startling – he showed a slide where Oracle’s data centers support 700 petabytes of storage and 33 billion transactions a day. Hello, this is a software company? As I told Fortune magazine “Oracle has the biggest number of (SKUs) features in the cloud world. Not all of them sell well, and some aren’t the best, but they are the broadest. No question.”
Dr. Hasso Plattner, ringing the bell at the New York Stock Exchange in February to announce SAP’s next-gen S/4 with new elements like Fiori, HANA and private clouds. Then, for effect, telling a journalist "If this doesn’t work, we’re dead. Flat-out dead.”
Satya Nadella in his keynote at Microsoft Convergence in March barely mentioning “ERP” at a conference built around the Dynamics family. Instead he showcased “One Microsoft” – the world of Azure machine learning, Surface Hubs, Skype telephony, Cortana personal assistants, and cloud based Office 365 – and how they reshape ERP, CRM and other processes. In an org change last week, Microsoft continued what it is calling the “mainstreaming” of Dynamics.
The S/4 launch has given me a chance to write a new book over the last few weeks. It has given me a chance to also revisit other enterprise software product launches over the last two decades.
Now Larry and Satya have given me even more ideas for other books. It is an exciting time for enterprise technology. Trust me, we have waited for this for many years now but when it rains it pours. Enjoy the bounty.
June 24, 2015 in Enterprise Software (IBM, Microsoft, Oracle, SAP), Industry Commentary | Permalink | Comments (0) | TrackBack (0)