Nearly half the book is customer case studies. They profile 12 strategies across four groupings of customers A) Un-adopters B) Diversifiers C) Pragmatists and D) Committed.
They include perspectives from C-Level executives of leading enterprises including:
- ABS-CBN
- AstraZeneca
- Big Hearts Pet Brands
- BP
- British Gas
- Burberry
- CLP Group
- Color Spot Nurseries
- Deere
- Delta Airlines
- DeVry Education Group
- DigitalGlobe
- Embraer
- Endo International
- Flextronics
- GE
- HP
- Inteva Products
- Jefferson County, AL
- Lexmark
- Middlesbrough Council, UK
- Schneider Electric
- United Biscuits
- Würth Group
On New Florence I have excerpted 6 of the 12 strategies, and will profile the rest over the next few weeks. They include:
