Amazon has SAP Nation on the Kindle and in softcover. Over the next few weeks the book will be available in hardback and other eBook formats. As I have done with my other books, I plan to excerpt here about 10% of the book over the next several weeks for my blog readers. Here is some from Chapter 2:
“I first heard about Industrie 4.0 from Dr. Henning Kagermann, former CEO of SAP, and now President of acatech, the German Academy of Science and Engineering. The first three industrial revolutions came about as a result of mechanization, electricity, and IT. Now, the introduction of the Internet of Things into the manufacturing environment is ushering in a fourth industrial revolution. I conducted many interviews with executives at German companies like Daimler and Deutsche Bahn AG for the book The Digital Enterprise by Karl-Heinz Streibich, CEO of Software AG. I repeatedly heard about Industrie 4.0. They were describing how next-gen agile robots, urban factories, augmented reality training, 3D printing, predictive maintenance, and sensor technologies are reshaping manufacturing and logistics. You would think that SAP, as Germany’s biggest technology
vendor, would be spearheading Industrie 4.0 efforts at most of these companies. It has not been doing so, which is surprising given the extent of its reach in the German economy.”
“Cramer should have steered the customer-centric talk to probe the SAP leader about his company’s lackluster performance in the customer relationship management (CRM) space — sales, customer service, and marketing activities. Instead, Cramer brought Marc Benioff, CEO of Salesforce.com, on the show a month later. Benioff made the CRM point:
“Why have SAP’s largest customers become our largest customers?”
Benioff could have also mentioned that, in fact, it was his company’s marketing cloud, including tools like Radian6, which instantly showed Budweiser that its young Clydesdale commercial made it the most mentioned brand during the 2013 Super Bowl.”
“Infor, which is a much purer enterprise applications vendor, has pushed the vertical pedal even harder since Charles Phillips arrived as CEO from Oracle in 2010. It has been pursuing a “micro-verticals” strategy, finding niches in fashion, hospitality, healthcare, nonprofit and other sectors. Instead of going in with more generalized food and beverage positioning, Infor can now present shelf-life management features to bakeries and sublot traceability to breweries. Rather than just go with an all-purpose fashion offering, it can offer unique features for sportswear vendors as well as uniform makers.”
“In the meantime, while waiting for the McDermott fastball, NetSuite has tripled its revenues. It has done well with many retailers looking for consistent omni-channel customer experiences. It has also done well in “two-tier” ERP settings, as we discuss in Chapter A2. And, it is running full-page ads in the Wall Street Journal with the tag line “Maybe somebody should get fired for choosing SAP.””
“What’s going on here? Why has the world’s largest enterprise application vendor missed out on so many application market opportunities? SAP itself has pivoted. This shift started with NetWeaver, which was introduced in
2003, and continued with its $7 billion BusinessObjects acquisition in 2007, followed by its $6 billion Sybase acquisition in 2010, and has accelerated with an intense focus on HANA over the last few years. “
“While Agassi was charismatic, Sikka was widely considered brilliant. Just as Agassi rode corporate interest in SOA, Sikka rode interest in an exciting new industry focus, Big Data, by pushing hard on the HANA pedal. Dr. Plattner had been evangelizing in-memory, columnar computing for years by then. The Hasso Plattner Institute (HPI), funded by his foundation, had been validating his passion in Potsdam, Germany. SAP R&D had, however, been slow to commercialize it. Sikka became the champion of the product named
HANA, frequently referring to it as SAP’s ‘baby’”
“Dave Kellogg, former SVP of marketing at BusinessObjects (which SAP acquired) and now CEO of cloud EPM vendor, Host Analytics, comments:
“Application companies should do apps. They rarely build good platforms. Salesforce had numerous disasters with specialized database attempts and finally gave up and just stayed married to Oracle. Besides, platforms are commoditizing and cloudizing. Despite misleading marketing, HANA has virtually nothing to do with cloud. It is a column-oriented database system. So, if HANA is the answer to the cloud threat, it’s not a good one. It’s orthogonal.I think HANA is quixotic and a desire to get out from atop Oracle infrastructure.””
“There have been three major consequences from this SAP pivot:
Customers became worried. After all, they were paying significant
maintenance fees to SAP to maintain and enhance applications, not divert so much money into platforms.
SAP’s R&D became divided. Much has been written and spoken about the difficulty in bridging teams in Walldorf, Palo Alto, and elsewhere. Those are clearly sticky, cultural issues. An even wider chasm had developed between
business, application-centric developers and those who wanted to work on platform areas.
SAP’s control over its ecosystem, never very rigorous, got even more diluted with the attitude that applications were passé. With the rise of HANA, it started focusing on an ecosystem of start-ups”
“Starting with its Ariba acquisition in 2013, SAP began to talk
about the “network economy.”While the description suggests a “new SAP economy,” the reality is that SAP has acquired revenues of companies which were all over a decade old — Concur, for example, was two decades old. And SAP was back to its roots — cross-industry, back office applications — when customers in every industry are looking for a new generation of business applications.”
Saluting the brave innovators
One of the most enjoyable phases of writing a book is the conversations I get to have with some of the most innovative executives in the world. With SAP Nation, that was tough to arrange at the start – many of the executives I talked to described pain, anger, other negative emotions about their SAP environments.
I almost gave up on the book a couple of times. I am glad I persisted because I found many executives who have taken risks and optimized their environments often contrary to what SAP and its partners and many of their peers were advising them. They are the brave ones and to salute them I will excerpt on New Florence in January each of the 12 strategies I heard from them summarized in the graph below.
They include Marc Kustoff at Endo International and their complex ERP consolidation with the backdrop of number of acquisitions and divestitures. And Andre Blumberg at CLP Group and their highly analytical supplier management culture and its application to SAP. And Dave Smoley at AstraZeneca and his project to invert the 70/30 outsourced/insourced talent model he inherited. And Alexandre Baulé at Embraer who went with third party maintenance even when surrounded by one of the most complex regulatory settings in Brazil and in the aviation industry. There are many similar executives profiled in the book across 10 countries and 15 industries.
While these examples are set in SAP environments, their strategies can equally be applied to other IT settings. A common element is they are risk takers.
As I say in the book
Enjoy the excerpts in January, and if you happen to run into any of them in your travels please express your admiration.
December 31, 2014 in Industry Commentary, SAP Nation Book | Permalink | Comments (0) | TrackBack (0)