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As the SAP Economy book shifts to editing phase I have been looking at book covers, titles etc.
One title which will not make the cut is “HANA and her siblings”
My wife liked it, then preferred some other ones I am testing
Three (male) CIOs panned it right away. Not strong enough title for the book’s theme. Not a statement on what they think of HANA, the product.
One male reviewer said a younger and global audience may have never heard of the Woody Allen movie it references
One female reviewer said Woody is not the most politically correct personality to invoke
So, that will definitely not be the book title.
I could tell you the leading candidate at this point, but then I would have to also have you deal with Mossad
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HANA and her siblings
As the SAP Economy book shifts to editing phase I have been looking at book covers, titles etc.
One title which will not make the cut is “HANA and her siblings”
My wife liked it, then preferred some other ones I am testing
Three (male) CIOs panned it right away. Not strong enough title for the book’s theme. Not a statement on what they think of HANA, the product.
One male reviewer said a younger and global audience may have never heard of the Woody Allen movie it references
One female reviewer said Woody is not the most politically correct personality to invoke
So, that will definitely not be the book title.
I could tell you the leading candidate at this point, but then I would have to also have you deal with Mossad
September 15, 2014 in Industry Commentary | Permalink