Three sides to every story

Dave Kellogg responds to a Bruce Cleveland post on Siebel and Salesforce and industry disruption. As he says there are three sides to each story so let me add my side to those of these very smart friends of mine:)

First of all, talking about three sides it would be fun to get the principals on a Charlie Rose show. By principals I mean Larry Ellison, Tom Siebel and Marc Benioff. It would be nice theater – for a Sunday night.

But if I was an MBA student, frankly, I would focus more on my Monday morning and focus on on-going CRM disruption. So, I would ask Bruce and Dave (both guest lecturers) to comment on

• How CRM enabled sales is evolving as customers get product info from web sources and recommendations from peers and not as much from salespeople?
• How CRM enabled customer service is evolving as Amazon Mayday and Apple Genius Bar have reshaped our expectations?
• How CRM enabled marketing is evolving as BMW and others introduce rich mobile apps which are part commercial, part game, part product brochure?
• Why TV advertising refuses to be disrupted and still manages to command $ 4 million for a 30 second SuperBowl spot?
• Do they agree with GoDaddy that the low end of SME market is still underserved by CRM vendors?
• Which digital agencies would they consider for summer or full time jobs?

and yes finally, what did they think of Larry and Tom and Marc on that Sunday night show :)