Most companies will say things like customers are our highest priority. Or quality. Or Investors. Or even write bestselling books about "Employees First".
But SAP unabashedly says Our Partners are Job 1.
Not sure how else to explain that SAP actually commissioned an IDC infograph to showcase that its partners will "earn US$220 billion in revenue in the next five years related to analytics and big data solutions from the company."
It's not exactly new news. I have written for years about SAP's "Egosystem" - the massive crowd of systems integrators, hosting partners, offshore application management partners that surround SAP.
As a customer though, it raises 2 questions:
a) is the multiple around SAP's own price a factor of 10, 30 or 100 over 5 years? What is our tax burden of that $ 22o billion?
b) how truly independent are those partners who offer to help you through independent assessments of Hana, Vertica, Hadoop, other analytical platforms?