I caught a replay of Bill McDermott's pitch at SapphireNow last week. Loved it. How could you not with acronyms like B2B2C?:)
Seriously, tough to not like his sports talk and see him surrounded by sports world luminaries you see on ESPN and Fox - James Brown, NBA deputy commissioner Adam Silver, San Francisco
49ers CEO Jed York and Under Armour CEO Kevin Plank.
I did wonder if Bill's talk would have been different if he had spent the weekend at the MIT Sloan Sports Analytics event in Boston in early March. He would have heard Mark Cuban of the Dallas Mavericks talk about how his team doctors are trying to match anti-inflammatories to player DNA markers. He would have heard how pioneering work by the San Francisco Giants and others around secondary markets is leading to a revolution in single game and season ticket pricing. He would have heard Michael Lewis who cataloged some of the earliest applications of advanced analytics in sports with his book Moneyball. And sessions on Fanalytics, Injury Analytics and countless other technology applications in sports.
What SAP is doing in the sports world is impressive (and after that weekend I posted on New Florence its efforts), but relatively small compared to so much else going on in sports technology.
It points to a thing I have noticed - how SAP likes "association". Statements like "SAP customers produce 70 percent of the world’s chocolate" or "SAP systems touches $12 trillion of consumer purchases around the world."
I certainly understand it is for marketing effect. I worry, though, SAP is actually delusional and does not realize how small a role it plays in many of these companies and industries.
Which is why I wonder if Bill had been in Boston that weekend, whether his talk at SapphireNow would have more modest and celebratory of all the innovation happening in sports tech, much without SAP involvement.
The shock and awe of the public cloud
On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. Look at the graph below and let the enormity of that sink in.
Now consider this. Netflix uses Amazon Web Services as its “data center”. Add on top of that Amazon and its affiliates retail commerce traffic, other companies who use AWS for their processing and storage, and Redshift users for complex analytics, and you see the massive scale that Amazon has built with an estimated $ 6 billion in data center capex the last few years.
Facebook 1+ billion users upload and tag 300 million + photos a day. Apple says more photos are taken on the iPhone than any other camera – and many of them get stored in the iCloud. Google says it answers more than one billion questions from people a day in 181 countries and 146 languages.
As the old adage goes a billion here, a billion there and you are talking real numbers.
And yet many in the enterprise still talk of public clouds as unreliable and unsafe. Many enterprise vendors claim they need to do better than consumer tech then brag about their data centers which are puny and grossly inefficient compared to new ones at Amazon, Google and others at Microsoft, Switch, Rackspace and elsewhere.
Fortunately, the best practices that are coming out of the consumer cloud are starting to be leveraged in the enterprise. Facebook’s Open Computing Initiative which it launched along with its hyper efficient Prineville data center has drawn interest from banks and other high volume users. Microsoft, Google and others are a bit more secretive but increasingly showcase their learnings when it comes to thermodynamics, power normalization and other data center operational issues.
An impressive example of the impact of the public cloud comes from a private cloud being rolled out by Fedex “The Colorado data center is located at an elevation of 6,000 feet, letting FedEx cool the building using the outside air instead of costly air conditioning. The design is modeled on the ultra-efficient, standards-based data centers that Internet giants such as Amazon.com, Facebook and Google have built. And that infrastructure will let FedEx move some computing capacity to public cloud services from the likes of Amazon, Rackspace and Verizon in the not-too-distant future. FedEx is set to convert a data center based on the same private cloud architecture near its Memphis headquarters. “
Admire what consumer clouds have built – then hurry up and apply the concepts to your private clouds and demand similar efficiencies from your hosting providers and other enterprise vendors.
Photo Credit: BusinessWeek
May 21, 2013 in Industry Commentary, Outsourcing (other vendors) | Permalink | Comments (0) | TrackBack (0)