Salesforce.com pre-briefed me on their refreshed mobile SDK which will be generally available this summer. This should allow developers to more easily link their CRM data to mobile applications, whether native, HTML5 or hybrid.
As they were presenting, it occurred to me, compared to the highly organized and plentiful shelves of the iOS and Android (Google Play) app stores (and smaller ones at Amazon, Verizon, Microsoft and others), how empty the mobile enterprise apps landscape looks.
Oh, there are plenty of nifty examples (admittedly B2C) I have profiled on New Florence - Walgreens prescription refill app, Ikea's augmented reality catalog, Tesco's subway shopping wall in S. Korea. And there are growing "apps stores" - Uncle Sam's, on Wall Street etc.
But every software vendor and SI you talk to will mention the mobile front end aesthetics are the easy part, the back end integration is "tough". You certainly don't expect them to sell their mobile apps for 99c, but not reusing and charging each client tens of thousands to millions is not right either. And it is hardly reassuring that the SAP Mobile Apps Store launched couple of years ago has only about 100 offerings, with the latest filed six months ago.
Mobile is hot - somebody better tell the enterprise world. Maybe salesforce.com will shake it up.
Return to Sender
I have noticed a pattern where PR firms send me press releases, unsolicited, and when I ask to be taken off their list (which I never asked to be on in first place), they go – sorry you were not meant to be on the list.
One, Ventana PR has used that excuse at least 3-4 times in last couple of years. Their explanation one of those times “I added your email on the unsubcribe (sic) list of our main system but used an alternate system on the last announcement.” The week prior they had responded on another mailing for another client “My apologies. I thought I took you off my list but apparently missed it. I will go through the database again to make sure that happens.”
Here’s what puzzles me. They must realize annoying analysts and bloggers does not reflect well on their clients, so why do they persist? And their clients – I wonder if they ask to audit how many email recipients have proactively agreed to be on their lists?
I used a book publicity firm during The New Polymath launch. I asked to review the mailing list and the firm said it was “proprietary”. I grudgingly went along till I got an email from Michael Lamoureux (“The Doctor”) asking why the firm was spamming him when he had already published his book review weeks prior.
I fired the firm soon after.
April 04, 2013 in Industry analysts (Gartner, Forrester, AMR, others), Industry Commentary | Permalink | Comments (4) | TrackBack (0)