My new book
- released March 2019
Categories
- "New Web" and enterprise computing (29)
- A Rare Medium Well-Done (5)
- AI, ML (2)
- Analyst Cam (89)
- Analytics, Big Data (17)
- April Fool's Day (3)
- Burning Platform (58)
- Burning Questions (21)
- Business Process "Angioplasty" (52)
- Cloud Computing (7)
- Cloud Computing, SaaS (334)
- Cloud Pioneers: Guest Column Series (1)
- Compliance (SOX, others) (35)
- digital transformations (7)
- Diversity Inclusion (3)
- Emerging technologies (48)
- Enterprise Software (IBM, Microsoft, Oracle, SAP) (962)
- Enterprise Software (Open Source) (59)
- Enterprise Software (other vendors) (229)
- Enterprise Software Negotiations/Best Practices (161)
- Food and Drink (1)
- Future of Work (22)
- Global and Vertical extensions (86)
- Globalization and Technology (304)
- Industry analysts (Gartner, Forrester, AMR, others) (132)
- Industry Commentary (1650)
- Innovative Business Uses of Technology (307)
- Innovative Business Uses of Technology (324)
- Leadership during Crisis (18)
- Little to do with IT, but interesting! (503)
- M&A in Technology (15)
- New Normal COVID-19 (104)
- Offshoring (other vendors) (74)
- Offshoring (TCS, Infosys, Wipro, Cognizant) (132)
- Offshoring Negotiations/Best Practices (122)
- Outsourcing (Business Process - BPO) (93)
- Outsourcing (IBM, Accenture, EDS) (167)
- Outsourcing (other vendors) (69)
- Outsourcing Negotiations/Best Practices (128)
- People Commentary (115)
- SAP Nation Book (37)
- SAP Nation, the book (18)
- Servitization (4)
- Silicon Collar (49)
- Social Networks (3)
- Sports (2)
- Supply chains (6)
- Sustainability, Green Computing (15)
- Tech Marathoners series (9)
- Telecommunications (192)
- The "Cloud Pioneers" Guest Series (10)
- The New Polymath (7)
- The New Technology Elite (9)
- The Real Deal: Guest Columnist (66)
- Travel (2)
- Venture Capital (35)
- Vertical Markets (Banking, Retail etc) (117)
- Google
Recent Comments
- CI Analytics on What if gas cost $ 5,000 a gallon and your fuel tank leaked?
- Simon Griffiths on Burning Platform: The end of ERP?
- Bala Grim on Zoho One evolves at rapid clip
- Kris on Enterprise La La Land
- ERP Cloud Training on New Normal: A conversation with Bruce Bond of Common Ground Committee
- oliver marks on Burning Platform: A review of RISE with SAP
- Matthew King on Burning Platform: SAP projects in Asia/Pac
- Bruce Bond on New Normal: A conversation with Bruce Bond of Common Ground Committee
- Barb Dossetter on New Normal: A conversation with Bruce Bond of Common Ground Committee
- vinnie on The Analyst Cam: SuccessFactors Analyst Day
Geeky Mad Men
I am constantly amazed people talk about the CMO "becoming" tech savvy. 50+ years of work with Nielsen TV ratings, 30+ years of POS data parsing, and 10+ years of web optimization with Google appear to have gone unnoticed.
Similarly, many in the industry do not seem to realize how tech-savvy creative agencies can be.
In recent months I have posted examples on New Florence where the agency helped on what is a pretty impressive, geeky deliverable:
Ikea's augmented reality catalog - credit to McCann-Erickson
Delta's Photon Shower to combat jet lag - thanks to Wieden + Kennedy New York
Levoreact's allergy video using gaming motion capture tech - JWT
U of Engineering and Technology of Peru's watercooler billboard - converts moisture in local air to drinkable water - credit to Mayo DraftFCB
April 17, 2013 in Industry Commentary | Permalink