I am constantly amazed people talk about the CMO "becoming" tech savvy. 50+ years of work with Nielsen TV ratings, 30+ years of POS data parsing, and 10+ years of web optimization with Google appear to have gone unnoticed.
Similarly, many in the industry do not seem to realize how tech-savvy creative agencies can be.
In recent months I have posted examples on New Florence where the agency helped on what is a pretty impressive, geeky deliverable:
Ikea's augmented reality catalog - credit to McCann-Erickson
Delta's Photon Shower to combat jet lag - thanks to Wieden + Kennedy New York
Levoreact's allergy video using gaming motion capture tech - JWT
U of Engineering and Technology of Peru's watercooler billboard - converts moisture in local air to drinkable water - credit to Mayo DraftFCB
Comments
Geeky Mad Men
I am constantly amazed people talk about the CMO "becoming" tech savvy. 50+ years of work with Nielsen TV ratings, 30+ years of POS data parsing, and 10+ years of web optimization with Google appear to have gone unnoticed.
Similarly, many in the industry do not seem to realize how tech-savvy creative agencies can be.
In recent months I have posted examples on New Florence where the agency helped on what is a pretty impressive, geeky deliverable:
Ikea's augmented reality catalog - credit to McCann-Erickson
Delta's Photon Shower to combat jet lag - thanks to Wieden + Kennedy New York
Levoreact's allergy video using gaming motion capture tech - JWT
U of Engineering and Technology of Peru's watercooler billboard - converts moisture in local air to drinkable water - credit to Mayo DraftFCB
Geeky Mad Men
I am constantly amazed people talk about the CMO "becoming" tech savvy. 50+ years of work with Nielsen TV ratings, 30+ years of POS data parsing, and 10+ years of web optimization with Google appear to have gone unnoticed.
Similarly, many in the industry do not seem to realize how tech-savvy creative agencies can be.
In recent months I have posted examples on New Florence where the agency helped on what is a pretty impressive, geeky deliverable:
Ikea's augmented reality catalog - credit to McCann-Erickson
Delta's Photon Shower to combat jet lag - thanks to Wieden + Kennedy New York
Levoreact's allergy video using gaming motion capture tech - JWT
U of Engineering and Technology of Peru's watercooler billboard - converts moisture in local air to drinkable water - credit to Mayo DraftFCB
April 17, 2013 in Industry Commentary | Permalink