My new book
- released March 2019
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Recent Comments
- Dhinchcliffe on Burning Platform: Sustaining Digital Transformations
- vinnie on Burning Platform: Generational Shift in Content creation, distribution and consumption – Part 1
- Paul Greenberg on Burning Platform: Generational Shift in Content creation, distribution and consumption – Part 1
- andrew moore on The (Cloud) Bastards say, Welcome
- CI Analytics on What if gas cost $ 5,000 a gallon and your fuel tank leaked?
- Simon Griffiths on Burning Platform: The end of ERP?
- Bala Grim on Zoho One evolves at rapid clip
- Kris on Enterprise La La Land
- ERP Cloud Training on New Normal: A conversation with Bruce Bond of Common Ground Committee
- oliver marks on Burning Platform: A review of RISE with SAP
Geeky Mad Men
I am constantly amazed people talk about the CMO "becoming" tech savvy. 50+ years of work with Nielsen TV ratings, 30+ years of POS data parsing, and 10+ years of web optimization with Google appear to have gone unnoticed.
Similarly, many in the industry do not seem to realize how tech-savvy creative agencies can be.
In recent months I have posted examples on New Florence where the agency helped on what is a pretty impressive, geeky deliverable:
Ikea's augmented reality catalog - credit to McCann-Erickson
Delta's Photon Shower to combat jet lag - thanks to Wieden + Kennedy New York
Levoreact's allergy video using gaming motion capture tech - JWT
U of Engineering and Technology of Peru's watercooler billboard - converts moisture in local air to drinkable water - credit to Mayo DraftFCB
April 17, 2013 in Industry Commentary | Permalink