I wrote recently IT is becoming fun and profitable again as it focuses on embedding technology in product and in top line marketing and other customer focused activities.
More proof of that comes from the InformationWeek 500 issue:
“In our survey of these 500 innovators, for every efficiency and cost-cutting priority, we see a customer-centric priority as well. Asked to name the top three areas in which they expect to innovate, 49% of IW 500 companies cite improving the efficiency of business processes, making this efficiency area the most-cited priority. But that’s down five points from a year ago, and down from 60% back in 2009s recession. Very close, noted by 46% of the 500 companies this year, is introducing new IT-led products and services for customers. Back in 2009, only 37% had that as a top priority. Likewise, 29% cite lower business or IT costs as a priority, down sharply from 2009, when 47% did. Right alongside this cost focus is improve Web operations and customer experience (31%) and engage customers in new ways (30%--up a whopping 10 points from 2009).”
