From a case study I wrote on BP’s CTO innovation Group in The New Polymath
As the group ’ s stature has grown within BP, many business unit leaders insist on its involvement in many innovation areas. Darukhanavala cites a recent example with a unit in Alaska. His team went up to discuss a previously identified set of projects. During that meeting, senior management pulled him aside and asked, “Why are we using you for such tactical projects? Let us show you far more complex challenges you can help us with. ”
I felt a sense of deja vu during TUCON this week.
Walk the solutions floor, and as my friend Sandy Kemsley (who has followed Tibco from a BPM perspective for years) says you can easily get “product fatigue” with offerings spread across 5 areas:
- Automation, including messaging, SOA, BPM, MDM, and other middleware
- Event processing, including events/CEP, rules, in-memory data grid and log management
- Analytics, including visual analysis, data discovery, and statistics
- Cloud, including private/hybrid model, cloud platform apps, and deployment options
- Social, including enterprise social media, and collaboration
But listen to the customer executives who presented at the conference (from a wide range of industries from McKesson to MGM) and listen to CEO Vivek Ranadive talk one on one about other in-process customer projects and the conversations are in business language. You feel you are watching a series of IBM Smarter Planet commercials. Longer ones, and on stage. Indeed, TIBCO executives joke that IBM is their marketing arm. They can paint the vision, Tibco does the heavy lifting.
I get the sense there are plenty of conversations like
“Vivek, we need better pattern recognition in this area”
“Vivek, give me the two second advantage you keep talking about”
“Don’t bore me with the product names like LogLogic and tibbr. Just focus on my outcomes.”
As Vivek says “ the keep-the-lights on CIO is not my ideal customer”.
He would rather have the Alaska BP conversation “Let us show you far more complex challenges you can help us with, Vivek”
Is innovation moving back from consumer to enterprise tech?
David Kirkpatrick, author of “The Facebook Effect”, posed the question to a panel at the Tibco Tucon conference.
I repeated the question one on one to Vivek Ranadive, CEO of Tibco and he said he is seeing it in three dimensions – younger recruits are showing more interest in enterprise tech than 3-5 years ago, investors in the Valley are behaving similarly, and clearly his customer projects validate the trend.
I also posed KR Sridhar of Bloom Energy a similar question – but VCs seem to want to invest in smaller rounds and simpler, consumery and social ideas? He said top line VCs (like his backer, John Doerr of Kleiner Perkins) continue to invest in big ideas, but acknowledged later financing rounds have become more complex as private equity and acquirers seem more interested in investing in revenue generating companies, not startups.
To me, the whole conference provided plenty of clues on how enterprise tech is stepping up to solve big challenges as I noted here.
But consumer tech is not standing still. It is a trend I called “enterprising of consumer tech” in my recent book. Apple redefining retail, Amazon redefining logistics, Google and Facebook redefining data center standards.
Indeed, when Tim Cook stood up to announce iPhone 5 a couple of weeks ago, Apple had been executing for months on one of the most elaborate GANTT charts known to any enterprise. Long term commitments had been negotiated with many (new) component suppliers. Foxconn had retrained and rescheduled thousands of assembly employees. Fedex had reworked schedules for countless flights jammed to the gills with the new devices. The TV Networks had hundreds of new commercials to schedule. Hundreds of carriers around the world had tested and scaled up their 4G networks. Apple Geniuses had been retrained. Retail inventories had been turned over.
Innovation is not dying in consumer tech. It is good however to see enterprise tech rev up.
September 26, 2012 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)