I blogged last week about “The feature that launched a thousand projects”. I was describing the flurry of activity the iPad retina display has unleashed particularly in its ecosystem of over 200,000 apps.
Brian Sommer is running a series on platform-as-a-service and he describes a conversation with Phil Simon, author of The Age of the Platform.
As with Brian, the term platform evokes for me memories from the 80s and 90s. McCormack & Dodge’s Millennium and PeopleSoft’s PeopleTools come to mind. So do CTOs like John Landry and Rick Bergquist.
Things have certainly evolved. As I told Phil for his book:
Every successful technology platform has had a thick application catalog around it. You can even go back to the 1980s when IBM introduced minicomputers such as the AS/400. In the end, though, customers always buy applications, not base technology. This hasn’t changed. Compared to thirty years ago, the difference today is twofold. First, AppStores and ecosystems are being fueled by entire communities consisting of hundreds of thousands of mom and pop stores and entrepreneurs. Second, apps today are priced to sell billions of copies via high-speed downloads. The sheer scale is unprecedented.
My new book has two faces of the new platforms – Gerlinde Gniewosz in the Apple ecosystem and Charlie Wood in the Google ecosystem.
Gniewosz has experience at Yahoo! (the web company), Orange (the telecommunications company), and McKinsey & Co. (the strategy firm). She has an MBA from Harvard Business School. She was born and educated in Australia, went to business school in the United States,has worked in Germany and the United Kingdom, and has traveled the world. She’s what you might call cerebral—like the portfolio of over 70 Zuztertu mobile apps, aimed at a wide set of markets from apps for small children to education for adults.
Charlie Wood of Spanning: “We built our product on a stack of free software: LAMP on the servers, and Apple’s free developer tools and an open-source framework called Cappuccino for the client. We built a mailing list of people interested in our product with Google’s free FeedBurner system, and tracked
visitors using Google Analytics. Once we started selling our product, we used PayPal to handle the transactions so we did not need to open a merchant account at a bank. None of the systems we used required more than $100 to get started.”
When Brian and I were younger, our big opportunities were with our respective employers, Accenture and Price Waterhouse. Today’s platforms are more associated with smaller firms like Appirio and even smaller firms like Zuztertu and Spanning.
That’s a seismic change in the industry – one that SaaS vendors like salesforce.com and Workday and cloud platforms like Microsoft Azure are having to factor in their partnering strategies
Fine Print
We have all seen pharmaceutical commercials with all kinds of nauseating side effects listed. I think technology ads need some similar caveats.
Here are some examples
1. AT&T
The first vignette in the commercial should say “Apple says the iPhone Siri will support Italian in 2012. The young man is shown using the Telecom Italia network. AT&T’s prime technology in this example is its billing system which would charge the young man at our roaming rates of $ 1.39 a minute from Italy, 50c a text message and 2c a KB of data. Plus plenty of taxes.”
2. Verizon
It should say “If 4G deployment repeats the 3G rollout schedule, this remote lake will likely have 4G coverage in 2018.”
3. IBM
“We apologize for the lack of ladies anywhere in sight. Blame the Masters for that. The basic message remains true. You can do anything yourself. You don’t need to outsource so much”
Finally, my fine print “The wording was developed late on Saturday night with more of focus on a baseball game and related commercials. The respective companies and their advertising companies have not vetted the blurbs”
April 08, 2012 in Industry Commentary | Permalink | Comments (1) | TrackBack (0)