With spring training just around the corner I was talking to a friend about how the Rays and other modest city teams have learned to rely on “small ball”. (If you have seen Rays players like Crawford, Upton, Jennings on first base you know what havoc they can create)
Reading Dennis Howlett’s post on SuccessFactors, I admired how SAP has mastered its own version of “small ball”
a) Get to first base with an acquisition or product announcement
b) Steal second with what Dennis calls “self promotional advertorial coming out of Forbes AdVoice, SAP’s latest propaganda mouthpiece.”
c) Steal third with the invariable buzz in the SAP Community Network
d) Finally, not easy to steal home base, but when you have adept and media savvy partners you get what Dennis calls “Plenty of juicy praise there which is nicely summed up by this from Mark Willford, Global Managing Director, Accenture’s SAP business”
Who cares what customers or independent observers think when you can manufacture good PR on your own? Rinse and repeat, and you have the makings of a darned good season!
