One distinctive feature of Salesforce.com from other application vendors (on-premise and SaaS) has been it has smartly encouraged for years now a group of smaller, cloud savvy systems integrators – as different from large outsourcers, Indian firms or resellers. That includes Appirio (in which Salesforce has a minority investment), Astadia, Bluewolf, Model Metrics and others.
So, I wondered if its announced acquisition of Model Metrics was a change in strategy. I asked Narinder Singh, co-founder at Appirio, and as he has blogged “Since early this year, Salesforce has aligned their entire company and all of their considerable marketing might around the social enterprise…..By adding Model’s mobile development and UI capabilities to their team, Salesforce will be able to make the social enterprise vision tangible for customers.”
In other words it extends Salesforce’s push on Chatter and acquisitions like Radian6.
Narinder adds “We are somewhat relieved to know they will be focused on driving the social enterprise and mobility for Salesforce (and therefore with us), instead of being our most worthy competitor.”
While wishing both the Appirio and the Model Metrics teams well, I hope Salesforce customers continue to have plenty of choice and implementation costs stay close to the ground and not reach for the clouds.
Industry events – Depth versus Diversity
Before he went to TechEd Madrid last week, I asked Dennis Howlett how many SAP in-person events/briefings he had been to this year. 7-8 he seemed to recall. He is a lot deeper man than I am. I am more about diversity – I measure each year against how many “new” events I have been to. That’s new to me not necessarily to the event.
I am headed today to HCL’s Unstructure which is described as “An invite only conference to celebrate ideas, big and small, for generating positive change in the world, our companies and our lives”. I appreciate them inviting me – I have come to know HCL’s product engineering and innovation capabilities much better over the year through a couple of client situations and for their helping profile the Boeing 787 case study in my next book.
In 2011 I had the good fortune to go to a wide number of new conferences as a speaker on The New Polymath, my last book. I also enjoyed SuiteWorld, NetSuite’s first ever global event after being in business for over a decade. I enjoyed IBM Lotusphere - “new” because I had been to one over 15 years ago. I enjoyed Oracle Open World this year because it was “new” in the sense of much more open access to executives and customers particularly around Fusion. I always enjoy Dreamforce – because Benioff always has something new and colorful. I always enjoy Cognizant Community because they present big trends and ideas not focus on their products/services. I enjoyed Tibco’s Tucon because they always set up interesting one on ones with new (to me) customers. I wish I could go to HP Discover later this month, but cannot due to a conflict.
In 2012, I expect I will similarly get to go to several new conferences to present on my next book. And hopefully get invited to 1-2 impactful SAP events. Not 7-8.
November 13, 2011 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)