I got excited when I saw Dennis Howlett’s post about SAP Sustainability hints at revenue growth. For my next book I am cataloging all kinds of companies which are embedding tech to create “smart products” for their sectors and for a moment I thought customers were similarly embedding SAP tech in sustainable products to generate revenue.
Not close. He quotes Peter Graf of SAP
“It is proven in so much of the research that when the performance and price is similar, people tend to choose the product that is more sustainable if it is marketed credibly.”
I wish SAP software would get closer to such sustainable products. Last year I wrote “But while its tools help companies report carbon data, to my knowledge none of its functionality has helped any customer reduce that carbon. For an enterprise wide vendor like SAP with access to the shop floor, to the data center, to the logistics supply chain, that is a huge opportunity it needs to step up and take advantage of.”
That opportunity still exists and when it does it can say it had role in helping companies create sustainable products. And then maybe claim some credit for some of that revenue.
