While some of us passionately argue about our loyalty to iPhone or Blackberry or Android, Nielsen’s survey of the masses - 25,000 mobile consumers - shows handset choice ranks 7th in decision criteria about a carrier. It was 7th in 2006 when we did not argue passionately about iPhones, and it still is today.
Economic considerations have grown far more important in the meantime.
“Family plans that let consumers call other family members for free and free in-network calling have shot up to near the top. Payment options, including pre-paid and unlimited calling and texting offers, are also substantially more important.”
