Every year for 34 years Lake Superior State University has issued a list of words that should be banished. This year Green made the list.
At the Fortune conference it clicked on me how overexposed Green is – the word and the color:
- There was Hara – Hindi for Green – on the sustainability panel
- When we asked Parker Harris of salesforce what kept him up at night “Dots all green” he replied – as in uptime and other SLA measures
- A conversation with a FBI rep in attendance was all about green – as in the banking targets of cyber-crime
- There was the Irish Development Agency with its green shamrock logo in prime position right outside the main conference hall
Hey, Taco Bell has the right idea – Silver is the New Green!!
