Why so difficult to declare victory?

The one advantage you have with a category with Enterprise in the moniker is you get a wide berth. You can claim successes in customer centric areas, product development or human resources areas or generally around team collaboration.

So, it was disappointing to see Oliver Marks say about the Enterprise 2.0 conference last week “The thirst for use cases by attendees at the conference was apparent. However as we found while talking to various end user teams inside large companies for the Open Enterprise 2009 award, the reality is that if a collaboration environment has become a core enterprise component it is therefore also part of that business’s competitive advantage arsenal.”

I was hoping I would be proved wrong when I said the focus of Enterprise 2.0 was more of “feel good” not “good feel”

I liked one thing in Oliver’s post. Unless the agenda for the conference he used the word “social” only once and did not use “media” at all. That’s a small step towards focus on the Enterprise – and hopefully tangible success stories.