The best kind of marketing

A note from one CIO to another introducing Deal Architect – redaction mine to mask the source

“I most recently utilized him and his firm to help us negotiate a new xxx system here at xxx. Thank goodness I didn’t pay him on contingency, since his negotiations literally saved us millions of dollars per year for our chosen xxx platform.”

Unsolicited recommendation to a CIO from a peer. No amount of marketing dollars could deliver that.