For a while now Gillette and other shaving competitors have been increasing the number of blades in their razors and prices to well, premium levels. Fusion is up to 5 blades and an additional "precision trimmer"
But with the recession P&G, which bought Gillette, is pitching cost in its new ads - "a pack of Fusion Power replacement razors costs "a dollar a week," a calculation based on average retail prices spread over the six months that P&G says an eight-pack will last."
P&G: where do I order those magical cartridges that last 25 days of use?
And btw, I cannot wait for the Porsche Cayenne Turbo with its 4 tube tail pipes (which makes every other car with 1-2 tubes feel unmanly), to start pitching it only costs a dollar a trip :)