T-Mobile CMO Denny Marie Post draws on her previous Burger King experience and tells the WSJ
"We found even in economic downturns in fast food that people had acquired a habit, a need, a way of living that could be affected in terms of total spending, but not really in terms of visits. So from that standpoint I’m pretty confident that the wireless industry, particularly our business, is well-positioned in this economy."
Just yesterday, I wrote I thought many families were going to decide that what they need and what they want from telcos are very divergent in a downturn. Last time, I checked in Maslow's Hierarchy, fast food comes below basic phone service and way below weekly ringtones and mobile games and video.
Even for the more affluent demographic, I have written T-Mobile has missed an opportunity to come up with a differentiated pricing package for the G-1 compared to AT&T around the iPhone.
