I have done previous analysis of the iPhone
TCO (and updated it here for the 3G
version). Depending on type of usage, I looked at 4 scenarios which over 5
years show iPhone TCO ranging from $ 7,500 to over $ 20,000.
So how does the Google/T-Mobile/HTC - the G1 - package compare? Final details on pricing
are still not out - I imagine nuances will be coming out till the product ships
October 22. Indeed, T-Mobile just clarified its 1 GB limit on data plans
will not apply to this phone.
At the base TCO scenario level, the 900
minute AT&T plan at $ 89.99 a month plus unlimited text messages at $
20 for a total of $ 109.99 plus taxes - are roughly equal in minutes/data/text
messages to the T-Mobile myFaves
1,000 minutes plus at $ 59.99 plus unlimited data/messaging at $ 35, for a
total of $ 94.99. (Of course there are differences - AT&T has rollover
minutes and unlimited calls to other AT&T, T-Mobile allows unlimited calls
to 5 most called numbers, T-Mobile included nights end at 6.59 am, AT&T's at
5.59 am though for another 9.99 a month AT&T extends night time coverage to
start at 7 pm rather than 9 pm). But at the base level, there is a
slight advantage to T-Mobile helped by the slightly cheaper price for the device
- $ 179 versus $ 199 for the iPhone (of course, not every subscriber qualifies
for the low device price)
The second TCO scenario I had covered mobile salespeople or regularly
traveling (in the US) business folks. This is where T-Mobile with its much wider range of
hotspots than AT&T and its previous policy of not adding extra for tethering
- using the device as a modem should have a significant advantage. (The iPhone does not support tethering - other AT&T phones like my HTC 8925 does). But as GigaOm
reports they are not going to allow for tethering included with the G1. I could
not find what T-Mobile would charge additional for hotspot coverage or if that
would also cover a laptop in addition to the device. For larger document downloads and
when you need a fuller screen it is nice to get the Wi-Fi access on your laptop.
The third TCO scenario covered US subscribers traveling overseas. This is
another area where T-Mobile with its better coverage in Europe (being part of
Deutsche Telecom) should do better. But they do not appear to be much better
than AT&T. From Germany,
the roaming rate is 99c a minute as is AT&T. From India
it is 2.99 a minute, same as AT&T. For data roaming, not sure if T-Mobile
will offer a plan similar to what it offers on the Blackberry for $
29.99 a month. If it does it could be a significantly better than AT&T's
international data plans.
The fourth scenario covered European users. I will update those as they
become available from T-Mobile around the G1.
Overall, I am surprised given its limited 3G coverage to start with, and the
fact it is chasing a iPhone juggernaut, it has not come up with much more
aggressive pricing.
Given how pervasive they are at airports and other locations, T-Mobile could
use their hotspots as a significant differentiation. Similarly they could put
distance between themselves and AT&T with better international roaming rates
- both for voice and data.
Hopefully, they will reconsider prior to the October launch.
Non-Disclosure Agreements: Just say No!
One of my first "ahas" at Gartner was a statement by one of the senior analysts: "We don't sign NDAs with vendors. Why would we tie our hands when we have so many sources of information apart from vendors? And if we do, the NDA is for a maximum of 2-3 days while an M&A or something else really sensitive needs to be embargoed".
Wow, I remember thinking - it's amazing Gartner gets away with that with vendors 50X their size. They sure did.
That was in 1995. Today, even firms that are not in information business like Gartner have many, many sources of public and conversational information from peers, partners, vendors. Yet NDAs have exploded in quantity and their ridiculous reach. Such as 10 year NDAs in an industry where things change by the minute. NDAs to establish a process to sign the actual NDA.
And of course, that has spawned bunches of exceptions in the NDAs to reflect the growing sources of information we have. And to allow us to respond to ever aggressive regulatory requirements when they demand information without caring whether it was covered by some NDA.
Given all this NDA and exception proliferation, I can safely say if the average company did a trace analysis of all its NDAs signed in the last 5 years, it would find the majority of them are contradicted by other NDAs signed by other party. They would find the biggest "leakers" of truly proprietary information tend to be employees - salespeople who take customer and price lists, engineers who take their intimate product details when they change jobs. The old adage never held truer - if more than 2 people at your company know about something, it's out there in some shape or form.
So here's a plea to the industry. Let's not rotely sign or ask for NDAs. Let's require them in very narrow time frames and very tight definitions. Let's come up with a framework like the intelligence community does. Certain information should be "eyes only" for a very small group of folks. Every thing else should be graded in terms of reality - is the information really, really confidential and not already already out there or could not be deduced with little effort?
Without that we are deluding ourselves our information is "protected". And just adding to legal fees and administrivia.
September 26, 2008 in Industry Commentary | Permalink | Comments (2) | TrackBack (0)