I happen to think Forrester is often less analyst, more cheerleader in several sectors it covers, but I had to admire Josh Bernoff's recruiting message on his blog.
Why just depend on your HR to find you candidates? And why not use the opportunity to tell the world your product is doing well?
"I've been an analyst for 13 years and it's the most fun I've ever had in a job." "Forrester is an extremely collegial place." "Working here is a blast."
No job is perfect (I suspect between the excitement in the late 90s and the more recent excitement around social media, Josh would have been more subdued about his job) but when your boss-to-be is so positive, it sure helps.
