It has had a phenomenonal launch, but the iPhone did not have even 1% global market share in Q4 2007. So geographic growth is one way to expand. Enterprise penetration would be another aspiration as Larry Dignan points out. Couple of months ago, Forrester had identified other items to make the device "enterprise-ready".
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Making the iPhone more business friendly
It has had a phenomenonal launch, but the iPhone did not have even 1% global market share in Q4 2007. So geographic growth is one way to expand. Enterprise penetration would be another aspiration as Larry Dignan points out. Couple of months ago, Forrester had identified other items to make the device "enterprise-ready".
Making the iPhone more business friendly
It has had a phenomenonal launch, but the iPhone did not have even 1% global market share in Q4 2007. So geographic growth is one way to expand. Enterprise penetration would be another aspiration as Larry Dignan points out. Couple of months ago, Forrester had identified other items to make the device "enterprise-ready".
February 28, 2008 in Industry Commentary | Permalink