I saw this FastCompany column about how NASA is rethinking the next generation vehicle to the moon
"Almost everything that matters in the world of technology and flight
has changed since then: computing power, materials science,
electronics, communications. Imagine if you hadn't designed something
as prosaic as a car since 1974--before common use of fuel injectors,
air bags, cup holders, not to mention engine-control computers and
onboard navigation. A new model would likely be loaded with
techno-wizardry.
Yet for NASA and Lockheed Martin (NYSE:LMT), the principal
contractor for designing America's next spacecraft, the goal is
simplicity, not razzle-dazzle. The nation's new spaceship is called Orion. In shape, it looks like a big version of a 1960s-era Apollo
craft--a cone-shaped crew capsule atop a cylindrical service module.
"This is not a Ferrari, like the space shuttle," says Skip Hatfield,
NASA's project manager for the capsule. "It's more like a minivan. It's
more of a vehicle to go to the grocery store in."
So as we think of "simplification" in the enterprise, I wish we all had the guts to think small and functional...
Comments
To the enterprise moon - in a minivanl
I saw this FastCompany column about how NASA is rethinking the next generation vehicle to the moon
"Almost everything that matters in the world of technology and flight
has changed since then: computing power, materials science,
electronics, communications. Imagine if you hadn't designed something
as prosaic as a car since 1974--before common use of fuel injectors,
air bags, cup holders, not to mention engine-control computers and
onboard navigation. A new model would likely be loaded with
techno-wizardry.
Yet for NASA and Lockheed Martin (NYSE:LMT), the principal
contractor for designing America's next spacecraft, the goal is
simplicity, not razzle-dazzle. The nation's new spaceship is called Orion. In shape, it looks like a big version of a 1960s-era Apollo
craft--a cone-shaped crew capsule atop a cylindrical service module.
"This is not a Ferrari, like the space shuttle," says Skip Hatfield,
NASA's project manager for the capsule. "It's more like a minivan. It's
more of a vehicle to go to the grocery store in."
So as we think of "simplification" in the enterprise, I wish we all had the guts to think small and functional...
To the enterprise moon - in a minivanl
I saw this FastCompany column about how NASA is rethinking the next generation vehicle to the moon
"Almost everything that matters in the world of technology and flight has changed since then: computing power, materials science, electronics, communications. Imagine if you hadn't designed something as prosaic as a car since 1974--before common use of fuel injectors, air bags, cup holders, not to mention engine-control computers and onboard navigation. A new model would likely be loaded with techno-wizardry.
Yet for NASA and Lockheed Martin (NYSE:LMT), the principal contractor for designing America's next spacecraft, the goal is simplicity, not razzle-dazzle. The nation's new spaceship is called Orion. In shape, it looks like a big version of a 1960s-era Apollo craft--a cone-shaped crew capsule atop a cylindrical service module. "This is not a Ferrari, like the space shuttle," says Skip Hatfield, NASA's project manager for the capsule. "It's more like a minivan. It's more of a vehicle to go to the grocery store in."
So as we think of "simplification" in the enterprise, I wish we all had the guts to think small and functional...
January 17, 2008 in Industry Commentary | Permalink