I was disappointed there were no aha's in this Forrester 2008 trends podcast sponsored by Citrix...till the final trend.
That enterprises are investing in their own R&D. With so many new products and innovations in so many areas, makes sense for CIOs to invest in their own labs. Also, larger vendors have not been investing enough in R&D, so makes sense to negotiate them down and use those savings towards your own R&D.