"When you die and go to hell, Delta still makes you change planes in Atlanta" is an old joke among airline passengers.
Delta's storied hub is also its Achille's heel. Ditto with United and O'Hare. American and DFW. Airlines like Southwest, by offering non-stops between pairs of cities make a hub look so unattractive, other than for long, international flights. From my home town, Southwest now has nonstops to 30 cities. Hubs represent another potential point of failure and delay in an industry struggling with so many other issues. As Richard Branson says in this article "The American traveling public has proven, with their dollars, where the future lies for commercial air travel: next generation, low fare, point-to-point carriers."
But what does Atlanta have to do with SAP? Follow along with me.
For the last couple of years, SAP (and Oracle and other enterprise vendors) has been trying to paint itself as innovative. This week at TechEd in Munich, it smartly allowed its customers to show case innovations. So much better than SAP trying to market itself.
But these customers already "live in Atlanta". To them, SAP is a non-stop carrier since they live in the hub location. They have sunk so much into SAP and now are getting the incremental innovation benefits. But there are plenty of SAP customers who got fatigued or ran out of money as they tried to move to "Atlanta". Many others live nowhere near "Atlanta" (and use Oracle or whatever). If SAP can deliver point to point service - standalone applications - to them they would be interested.
The best innovation SAP should aspire for is a radical new delivery and business model - like Dayjet is trying. Small, bite-sized, affordable applications. Prettying up "Atlanta" and showing me widgets and bells and whistles cannot mask the fact that there is an ugly beast underneath. It actually makes me go gulp - by reminding me they have not lowered my risk of being stuck in "Atlanta".
Oracle's Blogger Overtures
This should be a moment to celebrate and congratulate Oracle for reaching out and inviting bloggers to Oracle OpenWorld in San Francisco next month. But read Dennis Holwett's post this morning and my dialog this weekend with two of Oracle's sponsors for the initiative - Justin Kestelyn and Jake Kuramoto.
Clearly, this is something very new for Oracle. Not sure how else to explain the unnecessary baiting of SAP, the weak argument that not paying travel expenses will keep us "impartial"(when their annual payments to Gartner, other analysts and advertising to various media could easily pay for flying and lodging a thousand bloggers to the event), and the flippant explanation of anonymous blog comments by their employees (something I have written passionately about before).
But those details and language will smooth out as Oracle deals more with bloggers. There is less clarity around the big question Dennis asks: What executive access will bloggers get if we went to the conference? And my big question - what Oracle customer access would we get at the conference?
Would their execs allow an open dialogue with bloggers on Fusion, TomorrowNow, SaaS, other topics? Will they be no-shows like last year? And will they allow us to mingle with Oracle customers, not just shepherd us from one session to session? Till those big questions are answered, tough for me to invest 3 days of unbilled consulting time, and $ 2k in travel expenses.
So, here's complimenting Oracle on making a start. I am optimistic next year it will be much more compelling for me to go - expenses paid or not.
October 15, 2007 in Industry Commentary | Permalink | Comments (5) | TrackBack (0)