This continues a series of guest columns from practitioners
and bloggers I respect. The category - The Real Deal describes them well.
Last week I had a post on why we do not see "supplier" tiering in the
outsourcing world while it is so common in most manufacturing markets. The post
was triggered by an article in BusinessWeek on a firm called
Anantara, which is attempting a tiered delivery model - and on a globally
distributed basis.
G.B. Prabhat, founder of this firm, read it and started a
dialog. I invited him to present his POV below. He was Director, Consulting and
Enterprise Solutions, Satyam Computer Services Limited before this start up.
And in 1995 had launched Satyam Renaissance - so has seen many aspects of the
outsourcing business. He is also a prolific writer - including a couple of
fiction novels.
“The evolution of Second Generation Outsourcing (SGO), a
revolutionary model of outsourcing, is fuelled by 3 significant drivers.
Driver 1: The law of diminishing returns has started operating
with first generation outsourcing. Savings from the current model of offshoring
taken for granted. The second driver of change is that IT expenditure is 50% of
capital spending worldwide. IT service providers, in their new role as business
partners, now have to guarantee the production of reliable business outcomes in
return for the client’s substantial IT investments. Driver 3: Lessons from the
manufacturing supply chain. Between the early 1900s to the 1950s, makers of
complex products like cars made almost everything that went into a car. In the
1950s, virtually integrated supply chain management practically replaced
vertically integrated manufacturing. Now manufacturing companies outsource and
buy most of the components and subsystems and focus on the principal tasks of
design, assembly (integration), distribution, branding and marketing. A number
of well-known advantages accrued to customers, manufacturers and their
suppliers. The time is ripe for integrated supply chain management to take over
vertically integrated supply chains in the IT outsourcing industry.
To make the idea of SGO unambiguous, we have defined many
distinguishing markers of SGO. Some important markers are:
Marker 1 – Business
Solutions
Technology solutions will have to be embedded in vastly more
complex Business Solutions of which they will be but a part. A Business
Solution is different from a technology solution in that it improves the
business performance of the client in measurable, tangible terms such as profitability,
market share, and return on capital employed.
Marker 2 – Business
Partner-enabled delivery
Anantara trusts the production of many components of it
solutions to its Business Partners in its global supplier network called the
Anantara Ecosystem. The Business Partner-enabled delivery model frees Anantara
to focus on the client, integration, program management and business value
delivery. SGO will help embed, in a democratic and secular fashion, the world’s
best efficiencies in various components by a global sourcing model rather than
assume large companies with offshoring in India represent the best
efficiencies.
Other markers include risk-reward or equity based pricing
against the now dominant time- and-materials and fixed pricing.
Progress so far
In the short period of our existence since January 2007,
evidence of the effectiveness of SGO is steadily gathering. We are now
servicing customers in 8 countries using the SGO model with suppliers in 4
countries: India, China, Russia and Singapore.
We discovered that in many competencies smaller Indian companies and Chinese
companies, for example, have startlingly higher efficiencies than large service
providers.
Amidst many challenges, customers’ receptivity to SGO is
gratifying. Working on the challenges of installing SGO will constitute our near-term
business endeavor. “
Prabhat can be emailed at [email protected]
One person's meal is another's poison
Consumerization of IT? Sure...but not without controls.
ITWorldCanada lists the 8 most dangerous consumer technologies...and what companies are doing to make them more secure or easy to support or in some cases not allow them in...
Instant Messaging
Web Mail
Portable Storage devices
PDAs and Smartphones
Camera Phones
Skype and other consumer VoIP services
Downloadable widgets
Virtual worlds
you can add wireless hotspots, stolen laptops and several other potential areas of risk and "leakage"
Update: Of course, users automatically assume IT/CIO is the bad guy. Network World has an article which shows CIOs and Chief Security Officers often have an adversarial relationship.
September 14, 2007 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)