So says Oracle of its new database release. One that claims ROI from compliance benefits . The Deloitte SOX team presumably helped them build the ROI calculator -).
But Charles Phillips, President hedges. “It may not be the CEO (CFO) that says I need that, but it may be the DBA that can translate these features to savings....Our DBAs will be our evangelists.”
Release 11 of a 28 year old product is not innovation by most definitions. Measure it against my MAGIC framework for tech innovation, for example.
In fact, as companies look at utility computing and newer application management services, database software (including looking at Microsoft and open source options) and DBAs (shared, remote monitoring and tuning as an option) are attractive line items for cost squeezing. A lot more so than when the last major release, 10g came out - 4 years ago.
And competing for dollars with equally poor payback and large upgrades like MS Vista and mySAP. Erik Keller predicted this tsunami. Something's gotta give.
Oracle has not disclosed detailed pricing yet. The best innovation it can deliver is aggressive price/performance points. And I mean aggressive.
Farcebook
So on an oldies station this morning I hear the 1975 hit Convoy - the song that launched the CB radio craze. And I go that was social networking technology then. Now we have Facebook. Rumors are it is worth $ 6 billion.
Usually mainstream media and bloggers are busy taking potshots at each other. But Facebook has both agreeing - The Guardian and Scoble.
After all it is about US - because WE are Time Magazine's "Person of the Year"
But that's precisely the problem. Too much focus on US. And what we are doing in our personal lives. No wonder Tom Wolfe calls us "Narcissistic Shrieks".
Not enough on issues, products. Oh sure, many of my Irregular friends rave about Facebook as a platform and its technology.
But we already have blogs and our reader networks. Google Groups networks. LinkedIn networks. Plaxo networks. Twitter Networks.
Many of my Facebook friends are already on LinkedIn. Most of my LinkedIn contacts, I am sure, just want me as a scalp to add to their list of hundreds. Do we need another channel?
If so, I will take the channel with "10-4. Rubber Duck." In fact, I may make a duckie my photo on Facebook. Nah, what I have now - a big question mark - is more appropriate. Till this luddite can figure out what to do with yet another social network.
July 15, 2007 in Industry Commentary | Permalink | Comments (3) | TrackBack (0)