A decade ago when you traveled overseas, you dreaded taking a foreign airline - because more likely than not you ended up with old equipment like the DC-8 I flew across the Indian Ocean on Kenya Airways. Today, though many upstart airlines around the globe have the latest Boeing and Airbus gear - in fact, in age most of them are younger than US airline fleets. Translates to more efficient, safe and passenger-comfortable planes.
So, I see Oracle bragging about how well it is aggregating all its application acquisitions, and I say why should customers like this airline which keeps buying 15 year old 727s instead of investing in new 737-800s? In a world where SaaS models have shown to be far more efficient delivery models, Oracle keeps on expanding its on-premise stable and keeps going retro.
If I was competing with Oracle (and IBM for that matter since it also acquires aging software companies), I would run a Budweiser type "Born On Date" campaign. Brian Sommer would prefer an expiration date.
Because freshness matters in airlines, in beer - and in software.
Update: Just realized my international readers would benefit from a bit more explanation. “Skunky” beer, “freshness” and “Born on Date” were sound bites from
the Anheuser-Busch campaign a few years. It was pretty effective particularly
against their foreign beer competition (with longer delivery times). Not only was marketing campaign successful, it helped cleaned up their distributor supply chain …armed with the easy-to-read "Born on date" old beer in corners of remote warehouses
started declining…
Death by Powerpoint
Courtesy of Thomas Otter I saw this on YouTube
Last week, as we visited vendors in India I wondered why the client and I were exhausted. The PPT files we got copies of total over 60 mb.
I read somewhere McKinsey had created over 12, 500 PPT slides for a consulting client. Forget the mental exhaustion. Think of the financial fatigue at their rates -)
Of course, if you have seen Gartner presentations, we were trained to not have much white space on any slide. Plus the printed speaker notes covered other dimensions of the topic at hand. And if you were an analyst worth your salt, your speech talked about things other than that in the picture or the notes. Trying triangulating that. Oh, did I mention we were encouraged to use lots of TLAs?
Of course, the antidote to PPT - before and after, get a big sugar fix with a slice of Death by Chocolate
June 30, 2007 in Industry Commentary | Permalink | Comments (2) | TrackBack (0)